Last Updated: February 2, 2026
The Ancient Current (“we,” “us,” or “our”) operates theancientcurrent.com. This page explains how we collect, use, and protect your information when you visit our site.
We believe in transparency. This policy is written in plain language because clarity matters more than legal posturing.
What Information We Collect
We collect minimal information, and only what’s necessary to provide you with a better experience.
Information You Provide Directly:
- Email address (if you subscribe to our newsletter)
- Name (optional, if you choose to provide it)
- Comments (if you leave them on articles)
Information Collected Automatically:
- IP address
- Browser type and version
- Pages you visit and time spent on them
- Referring website (how you found us)
This data helps us understand how people use the site and improve the experience.
How We Use Your Information
We use collected information to:
- Deliver newsletter content (if you’ve subscribed)
- Respond to comments or inquiries
- Improve site performance and user experience
- Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes. Ever.
Cookies and Tracking
Like most websites, we use cookies—small files stored on your device that help the site function properly.
Types of Cookies We Use:
- Essential cookies (required for the site to work)
- Analytics cookies (help us understand site traffic via Google Analytics)
- Advertising cookies (used by Google AdSense to display relevant ads)
You can control or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.
Google Analytics
We use Google Analytics to understand how visitors interact with our site. Google Analytics collects data such as:
- How long you stay on pages
- Which pages you visit
- General location (city/country level, not precise)
This data is anonymized and aggregated. Google’s privacy policy can be found at: https://policies.google.com/privacy
Google AdSense
We participate in the Google AdSense program, which displays advertisements on our site. Google uses cookies to serve ads based on your prior visits to this site and other websites.
You can opt out of personalized advertising by visiting Google’s Ads Settings: https://www.google.com/settings/ads
Third-party vendors, including Google, use cookies to serve ads based on your browsing activity. These vendors may collect data about your visits to this and other websites to provide relevant advertising.
Affiliate Links and Disclosures
Some links on this site are affiliate links, meaning we may earn a commission if you purchase a product through that link—at no additional cost to you.
We only recommend products and tools we genuinely believe may be useful. Affiliate relationships never influence our editorial perspective or the integrity of our content.
Affiliate partnerships include:
- emGaurde (electromagnetic radiation harmonization device)
- Other wellness and environmental tools (as they’re added)
All affiliate relationships are clearly disclosed wherever relevant.
Newsletter and Email Communications
If you subscribe to our newsletter, we collect your email address and any optional information you provide (such as your name).
We use this information solely to:
- Send you newsletter content
- Provide updates about new articles or site developments
- Occasionally share relevant resources
You can unsubscribe at any time using the link included in every email. When you unsubscribe, we remove your email from our active mailing list.
We use a third-party email service provider to manage our newsletter.
Comments
When you leave a comment on our site, we collect:
- The data shown in the comment form
- Your IP address
- Your browser user agent string (to help with spam detection)
If you have a Gravatar account associated with your email, your profile picture may appear next to your comment. Learn more about Gravatar’s privacy policy here: https://automattic.com/privacy/
Comments and their metadata are retained indefinitely so we can recognize and approve follow-up comments automatically.
Embedded Content from Other Websites
Articles on this site may include embedded content (videos, images, etc.) from other websites such as YouTube or Vimeo.
Embedded content behaves the same as if you visited that external website directly. These sites may collect data about you, use cookies, and track your interaction with the embedded content.
We have no control over the data practices of third-party websites.
Data Security
We take reasonable precautions to protect your information. However, no method of transmission over the internet is 100% secure.
While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications
- Withdraw consent for data processing
To exercise any of these rights, contact us at:
connect@theancientcurrent.com
Children’s Privacy
This site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete it.
Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or how your data is handled, contact us at:
Email: connect@theancientcurrent.com
Website: theancientcurrent.com
Acknowledgment
By using this site, you acknowledge that you have read and understood this Privacy Policy.